Email marketing is a highly effective way for gyms to engage with their members and promote their business. Email marketing allows you to send targeted, personalized messages to your audience, build relationships, and drive conversions. In this blog, we'll explore how gyms can use email marketing and their email list to grow their business and retain their members.

What Can Email Marketing Do for Your Gym

Every business owner wants to increase their revenue. Email marketing plays an important role in growing your business. When it comes to increasing the revenue for your gym, there are three things to consider:

More members

The first thing you probably think about is increasing the amount of members at your gym. This is something you can always be doing, but doesn't have to be your main focus. More members take up more space, which can lead to more costs for you or running out of space and equipment for your members.

2. Members spending more money

Something that is more efficient, is finding ways that your members spend more on average. You do this by upselling products or services to your email list. These upsells are marketed through social media, in-house and through email marketing. Emails are handy because they give you a chance to actually sell the product or service to your email list. Think of using testimonials or a quick informational email about what the product or service does for your client.

Things that gyms can upsell are:

clothing
accessories
supplements
private training
extra workout classes
etc.

3. Members stay engaged longer

The average engagement of your members is an important number. When selling a membership through email marketing, you can calculate the worth of that sale by multiplying the price of the membership by how many months your members usually stay a member.

Say your membership is $50 and on average people stay with your gym for 10 months. Your members’ worth is $500 on average. If you start keeping your members retained for an additional 2 months, one member is now worth $600. This adds up when every member stays just a couple of months longer.

Combined with members spending more money, you’ll see a sweet return on the investment in your email marketing!

How Do You Set up an Email List to Start Email Marketing?

✓ Build your email list

The first step in any email marketing campaign is building your email list. You build an email list by collecting email addresses from members who sign up for your gym, as well as from potential members who express interest in your gym through a sign-up form on your website or social media.

To encourage people to sign up for your email list, consider offering incentives such as a free trial membership or a discount on your services. You can also use social media to promote your email list and encourage people to sign up.

✓ Personalize your emails

Personalization is key in email marketing. By sending personalized emails to your members, you can increase engagement and conversions. There are several ways you can personalize your emails:

Use the recipient's name in the subject line and body of the email
Segment your email list based on interests or behavior, and send targeted content to each group
Use data from previous interactions (such as past purchases or email opens) to tailor your emails to the individual recipient

✓ Create compelling subject lines and email content

Your subject line is the first thing your recipients will see, so it's important to make it catchy and relevant. Avoid using spammy or salesy language, and focus on the benefits of your gym or the value you can provide to your email list.

For effective email marketing, you’ll want to be sure to include a clear call to action in your email copy (such as "Sign up for a membership today!"). You can use images, videos, and other multimedia elements to make your emails more engaging and visually appealing. Just make sure you do this right to keep email deliverability optimal and your email marketing effective!

✓ Use email automations

Email automation allows you to set up automated email marketing campaigns that send emails to your email list based on specific triggers. This can be especially useful for gyms, as you can use email automation to send welcome emails to new members, remind members of upcoming classes or events, and send personalized recommendations based on their past behavior.

✓ Test and optimize your emails

To ensure that your email marketing is effective, it's important to test and optimize your emails. You can use A/B testing to compare different versions of your emails and see which performs better. Some things you can test include the subject line, the email layout and design, and the call to action.

You can also use analytics tools to track the performance of your emails and see how many people are opening and clicking on them. This will help you understand what works and what doesn't, and allow you to make improvements to your email marketing campaigns over time.

🗣 Let’s talk email marketing!

**Book an email list management call**

The Importance of Email Deliverability

Email deliverability is unfortunately underestimated when it comes to effective email marketing. Email deliverability refers to the ability of an email to successfully reach the intended recipient's inbox and primary inbox. Email deliverability is important for a number of reasons:

Increased reach: If your emails are not delivered right, they won't be seen by your intended audience. This means that your message will not be received or lands in spam, and your email marketing won’t get you your desired results. The promotions tab is also a big open rate killer, so try to avoid landing here at any time!
Brand reputation: If your emails are frequently marked as spam or blocked by email providers, it can damage your brand's reputation and make it harder for you to reach your email list in the future.
Cost-effectiveness: If a significant portion of your emails are not delivered, it can be a waste of time and resources. You may have spent time and money creating the email, as well as paying for any email marketing software or services.

There are several factors that can affect email deliverability, including the quality of your email list, the content of your emails, and your sending reputation. To improve email deliverability, it's important to follow best practices such as obtaining permission from recipients before sending them emails, using double opt-in to confirm email addresses, and keeping your email list clean by removing inactive subscribers. You should also use a reputable email marketing service that follows best practices and has a good sending reputation. By focusing on email deliverability, you can ensure that your emails are reaching the intended audience and achieving the desired results.

Why Are People Interested in Your Emails?

Very often, companies are afraid to send emails often because they don’t want to lose their subscribers. There are a few reasons why people may care to read emails from companies:

Relevance: If the email is relevant to the recipient's interests or needs, they may be more likely to read it. For example, if a person has signed up to receive emails from a particular company and the emails contain information or offers that are of interest to them, they may be more likely to read the emails. Someone who wants to lose weight, will be interested in reading everything they need to know about weight-loss, so they can be successful in reaching their goals.
Value: If the email provides value to the recipient in some way, they may be more likely to read it. This could include information that is useful or helpful, such as tips or tutorials, or special offers and discounts.
Personalization: If the email is personalized and addressed to the recipient by name, they may be more likely to read it. Personalization can make an email feel more relevant and important to the recipient.
Curiosity: Sometimes, people may read emails from companies out of curiosity, even if the email is not directly relevant to them. For example, they may be interested in learning about a new product or service that is being offered.

But What if Somebody Unsubscribes From My Email List?

Email marketing isn’t about the amount of people on your email list. The quality of your email list is more important if you want your email marketing to be successful. Because if someone unsubscribes from your email list, it means that they no longer want to receive emails from you. It's important to respect the wishes of people who unsubscribe from your email list. You should immediately remove them from your email list and stop sending them emails. If you continue to send emails to people who have unsubscribed, it can damage your reputation and make it harder for you to reach your audience in the future. Somebody who wishes to unsubscribe is probably not buying from you again, so you don’t want to waste your email to them and risk your email marketing success because of it!

Someone can unsubscribe from your email list for a variety of reasons, such as the emails being irrelevant or uninteresting, or the person no longer being interested in your products or services. An email list manager will segment your list into a variety of subjects to keep your subscriber entertained and engaged. They may unsubscribe from one topic, but still receive emails about the subject they’re still interested in.

Instead of focusing on trying to keep people on your email list, it's important to focus on providing value and relevance to the people who are still interested in receiving emails from you. This can help you build strong, lasting relationships with your audience, maintain a healthy email list and see great results from your email marketing.

An Email List Manager to Take Care of Your Email Marketing

An email list manager manages your email marketing for you. It’s a done-for-you service, so you don’t have to worry about email marketing any longer. Would you like to explore your options for email marketing? You can book an email list management call with me, and I’ll explain what you can do to increase your revenue through email marketing.

How Does Email Marketing Work for Gyms?