Email marketing is a great way to reach out to potential customers and current members to promote your services, but unfortunately, many companies make mistakes when marketing through email. Below are some of the most common mistakes companies make when marketing their services through email marketing.

1 — Not Personalizing Emails:

Sending out generic emails to a list of subscribers is a surefire way to turn them off. To ensure that your emails are well received, make sure to personalize them with the recipient’s name, address, company name, etc. This will make the emails more relevant and interesting to the recipient.

As a service-based business, it’s important to ensure that you maximize your email marketing efforts to its fullest potential. One of the best ways to do this is to make sure that you’re using personalized emails. Including personalization in your emails can help to improve the customer experience and lead to increased engagement and sales.

Personalized emails involve more than just putting the customer’s name in the greeting. They go beyond that and take into account the customer’s specific interests and needs. This means that each email sent should be tailored to the subscriber and their individual concerns. For example, if you know that a customer ordered a particular product in the past, you can email them offering discounts on other related products. You can include case studies and testimonials from satisfied customers, as well as tips and best practices that can help customers get the most out of your services.

Personalization on an email level also helps to make sure that the emails you send are relevant and timely. If you’re aware of specific events and holidays that are important to your customers, like their birthday or anniversary, you can send a personalized message to them on those days. This will help to ensure that customers feel that your emails are relevant and that you value their relationship with you.

Finally, using personalized emails is an excellent way to increase customer loyalty. When customers feel like you’re sending them emails that are tailored to their individual needs and interests, they’ll be more likely to stay loyal to your service. This will help to ensure that your email marketing efforts pay off in the long run and that customers keep coming back to you. By implementing personalization into your email marketing efforts, you’ll be able to increase engagement, sales, and customer loyalty. This makes personalized emails a key component of any successful email marketing strategy for service-based businesses.

2 — Not Segmenting Emails:

Segmenting your list of subscribers into different categories will help you send targeted emails that are more likely to be opened and read. By segmenting your list, you can ensure that the emails you send are relevant to the recipient and have a higher chance of being successful with your email marketing.

Segmentation is a huge part of email marketing and email list management. It can help you stay relevant and to more effectively measure your email marketing performance and optimize for success. By segmenting your emails and targeting specific customer groups, you can more easily track the performance of the emails. This includes metrics such as open and click-through rates, allowing you to uncover customer trends and continuously improve your email marketing campaigns.

3 — Not Using a (Clear) Call-To-Action:

A call-to-action is essential to any successful email marketing campaign. A call-to-action is a phrase or sentence that encourages the recipient to take some sort of action. Without a call-to-action, your email marketing will not be effective.

Having a clear call to action in your emails is an important part of any email marketing strategy. A call to action is a specific sentence or phrase that tells the reader what you want them to do next. This can be signing up for an event, downloading an ebook, or making a purchase.

Including a call to action in your email marketing strategy is important for several reasons. For starters, it provides a sense of direction and focus for the reader. It helps them to understand what action they should take next, making it more likely that they will follow through.

In addition, having a clear call to action helps to differentiate your email from all the other emails that customers receive in their inbox. It provides a direct, tangible response to the content of the email and makes it easier for customers to take the next step.

Finally, including a call to action also helps to measure the effectiveness of your email marketing campaigns. By tracking the number of people who click through to follow your call to action, you have an easy way to see how your emails are performing. This can help to inform your future email marketing strategies and continuously improve your email marketing results.

4 — Sending Too Many Emails or Barely Any Emails at All

It’s important to strike a balance when it comes to how often you send out emails. If you’re sending too many emails, it can be overwhelming and annoying to the recipient. Yet, you want to stay on top of their minds, so it’s best to send emails regularly.

The frequency of emails that you should send to your list will depend on the type of emails you are sending. If you are sending promotional emails, you should aim to send one to two email sequences per month. On the other hand, if you are sending newsletters or regular updates, you may want to send more frequent emails, such as 3-5 per week or even every day.

In addition to the type of emails you are sending, you should also consider the preferences of your customers. It’s important to make sure that you are not sending too many emails that are salesy or that aren’t relevant to your subscriber. This can lead to customers unsubscribing or marking your emails as spam.

Ultimately, the frequency of emails you should send will depend on the needs of your customers, the type of emails you are sending, and the preferences of your customers. It’s important to strike a balance between sending enough emails to keep your customers informed and engaged, without sending too many emails that could risk alienating them.

Very often, people are afraid to send emails more than once per week. But think of this: if I’m looking to lose weight, I have tried absolutely everything over the past ten years and nothing is working. Wouldn’t I want daily tips, motivation, inspiration and all the other help I could get? I sure would want to receive quick bite sized information on a daily that helps me stay on track and finally reach those goals! Someone who is truly interested will appreciate your email marketing when done right.

5 — Not Testing Emails

Email deliverability is one of the most overlooked parts of email marketing!

Before sending out emails, it’s important to test them to make sure that the formatting, content, and images are all working properly. If any of these elements are not working correctly, it could lead to a low open rate, or worse, cause the recipient to unsubscribe from your email list.

But even more importantly, your emails should land into the primary inbox of your subscriber, so you get the best open rates, and you can optimize sales.

Testing your emails prior to sending is one of the most important steps in the email marketing process. Testing helps to ensure that the emails that you send are working correctly and are delivering the intended message. It also helps to ensure that they are displaying correctly across multiple devices and email clients.

By testing your emails, you can make sure that mistakes are caught and fixed before you send them out to your customers.

Testing also helps to ensure that the emails you send are optimized for success. This includes testing different subject lines, CTAs, and email content to see what works best with your customers. By testing your emails, you can ensure that you are sending out the most effective emails possible, helping to boost engagement and sales.

If your email is opened 40% more often because it lands in the primary inbox of your subscriber, or you would send twice as many emails and deliver them to the primary inbox. More people will see your value and offer, and they’ll see it more often. Now think about what that’ll do to your sales!

Fix Your Email Marketing Mistakes? Hire an Email List Manager!

By avoiding these email marketing mistakes, companies can ensure that their email marketing campaigns are successful. With a good email strategy, email marketing can be a great way to reach potential customers and promote your services.

Email marketing is a part of your business that takes up a lot of time. Let alone looking into and fixing the mistakes mentioned above! If you are looking for someone to just take care of your email marketing, try hiring an email list manager who also specialized in deliverability.

Because just hiring a copywriter does not fix any of these problems because they only write the copy, and they don’t see inside your Email Service Provider to see what works and whatnot. Would you like to hear more about email marketing, email list management and possibly getting your email marketing fixed and optimized?

Let me know or book a call straight away!

5 Mistakes a Lot of Companies Make When It Comes to Email Marketing